Lui355 Graphic Designer/ Web Developer
Passion with a whole lot of Coffee


“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

 Live from the stage/my workspace

Luis Herrera


I was born in Peru but immigrated to the states with my family when I was five. During my adolescence, sketching provided an outlet to express myself. It gave me solace in a chaotic household. As I entered college, I didn’t have a clear direction as to what skill I should learn. I didn’t consider art as an area I could devote my studies to. Ultimately my admiration for my father’s craftsman talent in creating functional pieces from wood inspired me to want to focus on developing a skill that could utilize both design thinking and technology. 

In City College, I first majored in new media technology with a focus on computer science. I wanted to bridge what my father built with his designs but for the emerging digital market. I was later accepted into the Electronic Design & Multimedia program. After graduating with a Bachelor’s in Fine Arts and as I entered my professional career, I found myself acquiring additional skills in print, digital, and UX design to compliment my web development toolkit.

Ten years into my career, I’ve been fortunate enough to have collaborated with fantastic clients and was able to express my creativity and vision through their projects. I have also worn multiple hats throughout the process. I pride myself on approaching my client needs by using design to create solutions to their problems  Steve Jobs said it best, “Design is not just what it looks like and feels like. The design is how it works.” Graphic design should convey a message, enabling a visual solution to communication problems. Design done well is a skill, which can be as beautiful as a masterful piece of art.  I contemplate those ideas regularly in my work trying to blend the two:  creating art that strikes emotion and mood while designing messages that’s aligned with the client’s needs.




I'm always interested to hear from people... Whether you have an opportunity to work on fun-packed project together or just dropping by to say "Hello" "Hi" "Hey" "Mornin!" "What's up?" "Good evening" "Sup?" "How's it going?" "Howdy" "Well hello!" "Top of the morning" "Why hello there" "Yo" "Greetings!" "Look who it is!" "Look what the cat dragged in!"

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